Business development is heavily sales focused (but it is not just sales, otherwise it’d be called sales or trading).
It uses marketing tools as well (but it is more interdisciplinary than ‘regular’ marketing).
It taps into creatology (has knowledge about creativity and uses it).
It is knowledgeable about innovation and can use it in innovation management (a bit of project management, a bit of financing, a little knowledge about grant applications).
It has thorough knowledge about IT, information systems and telecommunications devices, and uses it in its activities (ICT).
HOW CAN WE HELP?
